About the Digital Marketing course
Businesses of every size now find customers online, through Google search, social media, YouTube, email and paid ads. Someone has to plan those campaigns, run them and measure what is working. The Digital Marketing course at NETWORK NET prepares you for that work. Over about four months you study the full range of digital channels, from search engine optimisation and social media to Google Ads, analytics, content and e-commerce.
The syllabus has 28 modules grouped into seven areas. Foundations covers marketing basics, an introduction to digital marketing, graphics and video for marketing, and planning and creating a website. Search and SEO takes you from on-page basics to advanced SEO and Google Analytics. Social Media covers optimisation, strategy, advertising and YouTube. Paid Advertising covers Google Ads and PPC, search, shopping and display campaigns. Content and Growth includes blogging, content marketing, email marketing, lead generation, growth hacking and mobile marketing. E-commerce and Revenue explains e-commerce models, payment gateways, AdSense and ways of earning online. The course ends with interview preparation and personality development.
The focus is on doing, not memorising. You work on real websites and practice campaigns, read actual reports and learn to explain your results. To understand how these skills connect to jobs, read our article on digital marketing skills and jobs.
Who should join
- Students after 12th and college students looking for a practical career skill
- Graduates from any stream, including commerce, arts and science, who want to work in marketing
- Business owners and shopkeepers who want more customers from Google and social media
- Sales and marketing professionals who want to move to online channels
- Bloggers, content writers and YouTubers who want to grow their audience
- Anyone planning to freelance or start a small digital agency
You only need basic computer and internet skills to start. No technical or coding background is required.
What you will be able to do after the course
- Research keywords and optimise web pages so they can rank better in search results
- Plan a social media content calendar and run paid campaigns on social platforms
- Set up Google Ads search, display and shopping campaigns with sensible budgets and targeting
- Read Google Analytics reports to understand where visitors come from and what they do
- Create simple marketing graphics and short videos for posts and ads
- Write blog posts and plan content that attracts and keeps an audience
- Run email campaigns and build lead generation forms and landing pages
- Understand e-commerce models, payment gateways and how AdSense works
- Present a campaign and its results confidently in an interview or to a client
Tools and software you will use
- Google Ads and Google Keyword Planner for paid search and keyword research
- Google Analytics (GA4) and Google Search Console for tracking traffic and search performance
- Meta Business Suite and Ads Manager for Facebook and Instagram pages and ads
- YouTube Studio for managing a channel and studying video performance
- WordPress for creating websites and blogs
- Design tools such as Canva or Photoshop for social media creatives
- An email marketing platform for building lists and sending campaigns
- Google Merchant Center and AdSense to understand shopping ads and publisher earnings
Online tools change their screens and features often, so we teach the thinking behind each task as well as the buttons to click.
How the training works
- Practical classes: every module is taught with live demonstrations and hands-on practice on the computer.
- Small batches: a low number of students in each batch, so you get personal attention.
- Flexible shifts: morning, afternoon, evening and weekend batches for students and working people.
- Assignments: keyword lists, SEO audits, social media plans, ad copies and analytics reports.
- Module tests: short tests after each area to check your understanding.
- Final project: plan and present a complete digital marketing strategy for a website or business.
- Doubt-clearing: regular time with trainers to solve problems from your own campaigns and projects.
Good to know: Running real paid ads needs an ad budget, which is charged by the platform (Google, Meta and so on). In class you learn campaign setup and optimisation so you can spend wisely when you or your employer run live ads.
Career options
| Role | What you do | Skills from this course |
|---|---|---|
| Digital Marketing Executive | Handle day-to-day online marketing across channels | SEO, social media, Google Ads, email, analytics |
| SEO Executive | Improve a website’s visibility in search results | SEO, advanced SEO, Search Console, content |
| Social Media Executive | Plan posts, manage pages and run social ads | SMO, social media strategy and advertising, graphics |
| PPC / Google Ads Executive | Create and optimise paid search, display and shopping campaigns | Google Ads, PPC, shopping and display advertising |
| Content Marketing Executive | Write and plan blogs, emails and content that bring leads | Blogging, content marketing, email marketing |
| Freelancer or Consultant | Manage online marketing for small businesses | Full course plus project and interview preparation |
If social media interests you most, our guide to social media marketing strategy for small businesses is a useful next read, and the SEO basics guide gives you a head start on search.
Why learn digital marketing at NETWORK NET
- Training students in Delhi since 2005, with professional trainers
- A broad 28-module syllabus covering organic, paid, content, e-commerce and career skills
- Hands-on practice on the same tools businesses use every day
- Interview preparation and personality development built into the course
- Small batches and morning, afternoon, evening and weekend shifts
- NETWORK NET course certificate after completing the course assessments
- Option to add Web Designing or Graphic Designing to build and design your own campaigns
Start your digital marketing career
Want to know the batch timings, fees or how a class runs? Contact us about the Digital Marketing course, or see the admissions page to understand how to enrol.